Developing a new visual identity for the 25th anniversary
EU-turn provided them with assistance in organising the event. From the visual identity and the topic of the event, through to the management of participants, the booking of the venues, catering and other subcontractors. We were also in charge of coordinating the whole range of communications around the conference including social media and press relations.
EU-turn jointly designed the new CLORA brand identity.
The result? A new logotype that perfectly conveys CLORA’s dual origins. On one hand, the logo – with a hexagon – symbolically represents the French Republic. On the other hand, the 3 stars evoke not only the former logo of CLORA but also the European flag.