Developing a new visual identity for the 25th anniversary
Branding & graphic design
Clora (the Club of Associated Research Organisations) represents the French research organisations to the European institutions. To celebrate its 25th anniversary, Clora wanted to organise a one-day conference as well as redesign its visual identity.
The mission? EU-turn was in charge of the rebranding of Clora’s visual identity and of the organisation of the event: from the topic of the event, through to the management of participants, the booking of the venue, catering and other subcontractors.
The proposal? EU-turn designed a new logotype that conveys CLORA’s dual origins. The new logo cleverly includes a hexagon – symbolically representing the French Republic – and stars, to evoke its European ambitions. The stars also acted as a link to Clora’s former graphical identity. This was presented during the conference organised for the 25th anniversary, in the presence of European Commissioner for science, research and Innovation, Carlos Moedas, and other high profile participants from the academic world. In addition, EU-turn produced the brochure distributed at the event and developed an engaging communication campaign around it. Our communication experts coached and advised Clora’s team on social media and press relations to increase trust and expand outreach.
The little extra? EU-turn set up an exhibition dedicated to women researchers in France and in EU.
The results? The conference was a success, many targeted journalists present. Additionally, the high-level attendees truly appreciated Clora’s new visual identity as well as the exhibition.