European Defence Agency

Recruitment campaign


Brand Listening
Branding and design 
Digital intelligence

The brief The European Defence Agency wanted to engage with a broader audience online with the aim to invite more candidates to apply to their job openings.

Our proposal In addition to providing copywriting, design and monitoring support, EU-turn developed an innovative strategy based on audience targeting and bidding. The campaign helped raise EDA’s profile and demonstrated its modern and dynamic vision as a Defence Agency.

We’re proud of the campaign results with 50% more applications compared to the previous recruitment campaigns. Besides, candidates who applied to the different positions engaged with EDA’s social media feed and therefore contributed to enhancing the Agency’s digital footprint. Not only the engagement rate increased but the number of followers ramped up.