European Democratic Party
Coordinating the political campaign “When Europe votes”
Social media management
Branding & graphic design
In advance of the European Parliament elections, the European Democratic Party (EDP) wanted to reach out to voters to present its programme and its candidates.
The mission? EU-turn was responsible for the design and implementation of the entire political campaign: from the development of the content strategy and the production of video clips, through to the layout of the party’s Manifesto.
The proposal? After in-depth research and analysis to pinpoint the EDP positioning, EU-turn’s communication experts developed a results-driven communication plan that included: smart SEO and SEM strategies (including Facebook posts, Facebook Ads and Google Ads), emailings (MailChimp) and print strategies (posters, leaflets and brochures). In order to ensure a local impact of the campaign, EU-turn promoted an interactive approach, using social media to engage with EU citizens and build a cohesive online community. To increase engagement, we focused our communication on visual tools such as facts-focused infographics and future-oriented short videos.
The little extra? To expand the outreach of the campaign, EU-turn addressed a particular attention to press relations and prepared a strategic plan to ensure their involvement.
The results? In just a few weeks, the EDP won 3 additional seats in Parliament and now has 12 MEPs. In addition, the website “Democrats.eu” significantly came up in search engines.