GLOBESCAN
BRANDING
Upgrading an international consultancy company’s visual identity
Services:
Branding & graphic design
Audit & monitoring
Content creation
Visual production
GlobeScan is a well established consultancy firm with offices in London and Ottawa. Their quick growth in the last few years challenged the coherency and the perception of their brand.
The mission? EU-turn was in charge of refreshing GlobeScan visual identity and producing a new brand guideline document that defines the corporate purpose, the brand vision and mission, the brand values, the brand personality, the tone of voice, the desired brand associations as well as the brand communication assets (logo, tagline, colour palette, fonts, infographics, … )
The proposal? In addition to the new brand guideline, EU-turn also developed a set of templates that can be used and adapted for custom proposals and reports as well as promotional materials.
The little extra? EU-turn produced a video presenting the new visual guidelines of the company.
The results? GlobeScan’s new visual identity better reflects its mission to unite business and society in envisioning and delivering a sustainable future for all.
