Developing an integrated communication strategy
Social media management
Branding & graphic design
Audit & monitoring
It is hard to build a reputation today in the European bubble and become a thought leader. SESAR JU knows it. They decided to do something about it.
The mission? EU-turn’s role, as SESAR JU’s fully-fledged communication partner, was to optimise and modernise their offline and online communication tools and actions.
The proposal? EU-turn first revised the existing heterogeneous elements of the graphic charter and delivered a consolidated graphic toolkit including new templates, brochures, fact sheets and leaflets. Along with our consultants and extensive network of experts, we assisted SESAR JU in writing several press articles (The Parliament Magazine, Politico, etc) and organise political interviews. With this acute knowledge, EU-turn also built an effective advocacy strategy to strengthen SESAR’s position ensuring the sustainability of the European ATM research. In parallel, EU-turn developed tailor-made digital (organic and paid) communications strategies and organised training sessions for the Communication Unit on social media to encourage them to actively contribute.
The little extra? To demonstrate ROI, EU-turn monitored SESAR JU’s digital communications and prepared informative and comprehensive quarterly reports presenting their communication outreach as well a set of actionable recommendations.
The results? SESAR JU has been fully empowered to take its place as a central player in ATM innovations.