Branding and design
The brief In an ever complex and segmented European bubble, SESAR JU wanted to build a reputation and become a thought leader.
Our proposal We started with reviewing the existing heterogeneous elements of SESAR JU’s graphic charter to deliver a consolidated graphic toolkit including new templates, brochures, fact sheets and leaflets. Along with our extensive network of experts, we assisted SESAR JU in writing several press articles for The Parliament Magazine and Politico, among others, and organising political interviews. Thanks to this acute knowledge, EU-turn also built an effective advocacy strategy to strengthen SESAR’s position ensuring the sustainability of the European ATM research. In parallel, EU-turn developed tailor-made digital, organic and paid communications strategies and organised training sessions for the Communication Unit on social media to encourage them to actively contribute. Finally, and to demonstrate ROI performances, EU-turn monitored SESAR JU’s digital communications and prepared informative and comprehensive quarterly reports presenting their communication outreach as well a set of actionable recommendations.
We’re proud to be SESAR JU’s fully-fledged communication partner and to accompany them with their different challenges. With this campaign, to optimise and modernise their offline and online communication tools and actions.