Coordinating a global multi-channel social media campaign.
Social media management
Branding & graphic design
To mark its 50th anniversary, the World Employment Confederation (WEC) wanted to organise a conference in Paris about labour market dynamics in the digital era. At this occasion, they wanted to launch a multi-channel social media campaign.
The mission? EU-turn was commissioned to coordinate this international communication campaign called “The Road to Paris”.
The proposal? We helped the WEC achieve effective advocacy towards international and European institutions via a comprehensive social media campaign on Twitter and LinkedIn. Besides designing a wide range of communication tools (facts-based infographics and people-oriented videos), EU-turn also took care of the whole content and hashtag strategies, the social media planning as well as the sponsoring and targeting activities. Everything was perfectly aligned with the World Employment Confederation’s identity and values.
The little extra? EU-turn continuously monitored the impact of the social media campaign to optimise its effects and expand its outreach. Monthly reports measuring accurate KPIs were provided and presented to the client.
The results? The World Employment Confederation visibility and community on social media have increased significantly, expanding the word that ” the world of work is changing”.