World Employment Confederation

Communication campaign


Digital intelligence
Branding and design

The brief To mark its 50th anniversary, the World Employment Confederation (WEC) wanted to organise a conference in Paris about labour market dynamics in the digital era. On this occasion, they planned to launch a global social media campaign called ‘The Road To Paris’.

Our proposal EU-turn designed a comprehensive social media campaign on Twitter and LinkedIn to help WEC achieve effective advocacy towards international and European institutions. In addition to creating a wide range of communication tools including facts-based infographics and people-oriented videos, EU-turn also took care of the content and hashtag strategies, the social media planning as well as the sponsoring and targeting activities.

We’re proud to have helped raise and develop WEC’s visibility and community on social media, through genuine content release and monitoring, promoting the message that ‘the world of work is changing’.