#ScaleMatters video series
The brief How to use the full potential of the video format to break down complex EU policy topics in a straightforward language? As the leading trade association representing digitally transforming industries in Europe, DIGITALEUROPE wanted to explore a new approach to addressing a key issue for the sector: what’s stopping companies from scaling in the European market?
Our proposal EU-turn supported DIGITALEUROPE with the realisation of a new 3-episode series, including venue scouting, filming and editing, as well as creating a distinctive visual identity for the #ScaleMatters series (logo, credits, sound and visual design). The plan also included perfecting the concept successfully into digital platforms in adequate formats for maximum reach on social media, with a particular focus on LinkedIn.
We’re proud of having worked hand-in-hand with DIGITALEUROPE to successfully launch this original audiovisual concept.