Directorate-General for International Cooperation and Development
Editing the Joint Synthesis Report of the European Union and its Member States, 2019
Digital campaign Design Editing
In partnership with NIRAS, EU-turn has collaborated with the European Commission’s Directorate General for International Cooperation and Development (DG DEVCO) to create the first Joint Synthesis Report. It provides a short summary of how the EU and its Member States are supporting the implementation of the 2030 Agenda in developing countries through development cooperation.
The mission? As this was a first edition, EU-turn was in charge of the general look and feel of the report and the related social media campaign. We advised the Commission on the content structure and the elements to be highlighted.
The proposal? As the report is targeted to a general audience, EU-turn proposed a simple but attractive lay-out with several levels of reading, using a mix of titles, pull-out quotes, attractive graphics and infographics.
The results? Boasted by a social media campaign, the report was well received and demonstrated to the public the progress made by the EU and how the Member States collectively contributed to the implementation of all SDGs in all developing regions of the world.
The little extra? Text and graphical elements of the report could be used as independent stories to further expand the reach to new audiences.