A flagship exhibition at the European Parliament

How to put the spotlight on sustainable tourism?

The brief

To support the European Travel Commission, a non-profit representing national tourism organisations to:

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Demonstrate that ethical and sustainable tourism can be economically viable and beneficial at the regional, national and EU level.
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Bring together key political figures and industry representatives.
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Raise the bar with a truly creative and engaging exhibition prioritising user experience.

Events

Branding and Visual identity, Exhibitions, Videos

Our proposal

To capitalise on EU tourism week with an attention-grabbing exhibition in Brussels, ‘Tourism for Europe, Europe for Tourism’. Once officially opened by Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas and hosts, MEPs Daniel Attard (S&D) and Nikolina Brnjac (EPP), visitors were taken on a journey to discover 35 concrete examples of how tourism is positively benefiting nature, and local communities and economies across Europe thereby showcasing a model for tourism that ‘gives back’ to local people and can strengthen the European economy as a whole. Keen to ensure an engaging experience, gamification and user generated content were central to the concept.

We’re proud of

coordinating from A to Z (ideation, branding, production and on-the-day management) a successful and timely event in line with EU-turn’s values. By bringing together key stakeholders the exhibition will help to build momentum ahead of the upcoming EU Sustainable Tourism Strategy.