How to demonstrate your organisation’s value?
A corporate video campaign done right
The brief
To support Europe’s Rail Joint Undertaking (EU-Rail), the European partnership on rail research and innovation to:
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Showcase and increase understanding of their value
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Diversify their digital communications and raise their influence
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Put people centre stage in a highly technical sector
Our proposal
A two step-approach with a focus on clarity and credibility.
Step one – to develop two high-level videos that quickly communicate the purpose and added value of EU-Rail in a cross-channel and event-friendly format.
Unlocking Rail Success Across Europe
Turning Rail Innovation into Reality in Europe
Step two – to build trust and authority by giving the floor to industry leaders from within EU-Rail’s membership. Two longer collective formats serve as powerful tools to communicate EU-Rail’s value and complementary capsule formats can be easily shared with personal networks to boost reach amongst key audiences.
Voices for the Future Partnership
We’re proud of
helping EU-Rail to boost understanding and relevance of their role, concretely how their work benefits EU citizens, industry, the economy and environment and therefore why the continuation of the programme is critical for Europe.
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