A corporate video campaign done right

How to demonstrate your organisation’s value?

By giving the floor to industry leaders

The brief

To support Europe’s Rail Joint Undertaking (EU-Rail), the European partnership on rail research and innovation to:

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Showcase and increase understanding of their value
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Diversify their digital communications and raise their influence
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Put people centre stage in a highly technical sector

Our proposal

A two step-approach with a focus on clarity and credibility.
Step one – to develop two high-level videos that quickly communicate the purpose and added value of EU-Rail in a cross-channel and event-friendly format.

Europe’s Rail: Unlocking Rail Success Across Europe

Europe’s Rail JU Deployment Group: Turning Rail Innovation into Reality in Europe

Step two – to build trust and authority by hearing directly from CEOs within EU-Rail’s membership. Two longer collective formats serve as powerful tools to communicate EU-Rail’s value and complementary capsule formats can be easily shared with personal networks to boost reach amongst key audiences.

Voices for the Future Partnership

CEOs part 1

We’re proud of

helping EU-Rail to boost understanding and relevance of their role, concretely how their work benefits EU citizens, industry, the economy and environment and therefore why the continuation of the programme is critical for Europe.

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