The brief

EU LYNX, the initiative working to standardise railway signalling —key to digitalising rail travel—sought to strengthen its visual identity.

Our proposal

A comprehensive visual charter aligning EU LYNX’s visual assets, clear guidelines for consistent and cohesive usage, a series of templates, an attention-grabbing Annual Report and an eye-catching and informative stand design for the flagship rail industry event, InnoTrans2024.

We’re proud of

Supporting EU LYNX to capitalise on its bold visual identity to boost brand recognition and credibility.