Europe’s rail ju

Branding and visual guidelines


Branding and design

The brief The successor of the Shift2Rail Joint Undertaking, Europe’s Rail, required a new visual identity to mark the new partnership on rail research and innovation established under the Horizon Europe programme (2020-2027).

Our proposal EU-turn crafted a comprehensive visual charter and templates to help Europe’s Rail stand out and boost its brand recognition, while preserving a visual continuity between the former partnership and the new one.

We’re proud of having supported a research partnership that aims to ensure a fast transition to an efficient and sustainable European rail system.