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How to promote your cutting-edge R&I solutions with impact?
EU Rail’s Digital Solutions Catalogue

The brief

Europe’s Rail is working to deliver a high-capacity integrated European railway network. With numerous technical solutions ready for market take-up, EU-Rail set out to launch a promotional campaign at the flagship rail industry event, InnoTrans.

Our proposal

To launch a digital ‘solutions catalogue’ on EU Rail’s new website featuring a to-the-point article, and a concise factsheet. A comprehensive UX review was carried out to ensure optimal navigation and filtering functions for users. To further boost visibility we also designed striking carousels for a social media campaign that would run in parallel to the launch.

We’re proud of

supporting EU-Rail to develop a tailored and quality product that moves away from the traditional pdf format to prioritise user experience and maximise impact.

METREX - Communication Strategy
METREX - Communication Strategy

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