The brief
Europe’s Rail is working to deliver a high-capacity integrated European railway network. With numerous technical solutions ready for market take-up, EU-Rail set out to launch a promotional campaign at the flagship rail industry event, InnoTrans.
Our proposal
To launch a digital ‘solutions catalogue’ on EU Rail’s new website featuring a to-the-point article, and a concise factsheet. A comprehensive UX review was carried out to ensure optimal navigation and filtering functions for users. To further boost visibility we also designed striking carousels for a social media campaign that would run in parallel to the launch.
We’re proud of
Supporting EU-Rail to develop a tailored and quality product that moves away from the traditional pdf format to prioritise user experience and maximise impact.
