The International Union for Road-Rail Combined Transport (UIRR)
CT4EU Combined transport Delivers Exhibition – European Parliament
Branding and Design
The brief To showcase concretely how ‘Combined Transport Delivers’. This sustainable solution offers huge potential for greening Europe’s freight transport by harnessing the benefits of road and rail and streamlining operations.
Our proposal An informative and eye-catching exhibition at the European Parliament to coincide with the European Commission’s adoption of an amendment proposal to the Combined Transport Directive. We orchestrated a slick operation beginning with storytelling – translating technical terms into tangible messaging, moving to the creation of a memorable visual identity and finally to the production and installation of the reusable exhibition.
We’re proud of delivering a successful and timely exhibition attended by high-level policymakers, raising the visibility of The International Union for Road-Rail Combined Transport and CT4EU campaign and their role in driving sustainable transport in Europe.