The brief
To support Small Business Standards (SBS), the voice of European SMEs in the standardisation process to:
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promote Meeting Standards 2026 - SBS’s annual European campaign
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launch the inaugural SBS Awards
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boost awareness, facilitate critical policy dialogue and contribute to community building.
Our proposal
To ensure visibility of the 10-day Meeting Standards Initiative, to maximise applications to the SBS Awards, and attendance at the Stakeholder reception and Awards Ceremony at the European Economic and Social Committee we first set out to define who the campaign should reach and why through an audience engagement strategy and messaging house.
To craft a coherent and eye-catching campaign we developed a bold SBS Awards visual identity, refreshed the Meeting Standards branding and produced a comprehensive series of templates, and printed and digital visual assets. In parallel we developed a dedicated SBS Awards webpage and updated the Meeting Standards Page, prepared a social media campaign plan including paid LinkedIn and Google Ads and organic posts, and shared campaign kits with stakeholders to help spread the word.
