Website Preloader
How to strengthen your brand credibility?
EULYNX’s visual charter

The brief

EU LYNX, the initiative working to standardise railway signalling —key to digitalising rail travel—sought to strengthen its visual identity.

Our proposal

A comprehensive visual charter aligning EU LYNX’s visual assets, clear guidelines for consistent and cohesive usage, a series of templates, an attention-grabbing Annual Report and an eye-catching and informative stand design for the flagship rail industry event, InnoTrans2024.

We’re proud of

supporting EU LYNX to capitalise on its bold visual identity to boost brand recognition and credibility.

METREX - Communication Strategy

Related cases studies

How to revamp your visual identity?
SESAR Joint Undertaking rebrand
Learn more
How to strengthen democracy in Europe?
Pro-bono training for Civitates - The European Democracy Fund
Learn more
How to catch the attention of MEPs?
The International Union for Road-Rail Combined Transport and CT4EU campaign exhibition at the European Parliament
Learn more